After three successful months with lead ads on Facebook, the results begin to decline. What can be done?
Oh, wow! You thought you had it made and then inexplicably the ads stopped working as well as they used too! I’ve been there! It’s disappointing, but expected.
How large is your audience? If this is a smaller targeted audience, it’s understandable that the ads lost steam. It’s likely that people have seen your ads enough and just aren’t reacting to them any longer.
Build a lookalike audience of the leads you’ve collected. First create the custom audience of Lead Ad Leads, then build a lookalike from that. This will give you a new large audience to show the ads too.
Audiences>Custom Audience>Engagement>Lead Ads
Your creative could be stale. Try simply putting in new images. Even more simple, use the same image, but change it to black and white, flip it around, or up the contrast.
Combine your images into a slideshow video ad. Make the text overlay right in the Facebook interface.
Change the headline. Reword the offer.
Text: Try longer copy or shorter copy. Just make a change.