Scott, Author at Scott Warren - Ad Strategist
Scott

Author Archives: Scott

Do you prefer boosting Facebook posts or creating ads (unpublished posts)?

I definitely prefer creating ads directly in Facebook Ad Manager. This should be expected as I run ads for multiple clients, across a business niches. It’s easier to manage and create advanced strategies inside of Ad Manager or Power Editor. The data that is available is much deeper inside of the Ad Manager. Alternately, boosting […]

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How do I increase my Facebook Page reach nowadays (in 2018)?

“Increase my Facebook Page reach” is as simple as being more engaging and producing better content. “simple”  You get rewarded with more reach by being both engaging for your audience and for doing things that fit with Facebook goals.  Specifically on Facebook, Live video tends to get more reach than other types of content. You […]

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Is promoting your blog using Facebook paid ads effective?

What does “effective” mean to you?  Understanding what you mean by effective is the only way to quantify if the Facebook ads are working.  Generally though, Facebook ads are a great way to drive traffic to a blog, gain followers and build and email list to promote too.  Building an audience to advertise to with […]

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How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options?

How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options?   “Results” You have to define the results you want before anyone can assess what to use to get the right people to you site.  Also, what does “spent […]

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Is spending my Facebook ad budget in a week more effective than spending it in an entire month?

This is a great question and one that is often discussed with clients during panning and strategy sessions.  My agency works with both high level and smaller clients, so we have experience with companies who just have large budgets as well as with helping smaller clients who might be just getting started.  There are three […]

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How can I retarget visitors who clicked ads on my site using Facebook pixel?

How to retarget people who click ads on your site has been a challenge until recently!  One of my sites is a niche site that is monetized through Adsense.  A recent release of the website plugin called PixelYourSite allows you to create a custom audience of Adsense clickers as well as Amazon Affiliate Link clickers.  […]

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