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a couple of years ago

Can I promote my (very) small business locally with Facebook even if I have basically no friends?

yes, it’s quite simple to use Facebook ads to promote your (very small) business to the local community and have success with a (very small) budget.  You will need to create a Facebook Page, which is different from your personal profile. Some businesses choose to make their Page profile look very similar to their personal […]

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a couple of years ago

How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options?

How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options?   “Results” You have to define the results you want before anyone can assess what to use to get the right people to you site.  Also, what does “spent […]

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a couple of years ago

Why does increasing Facebook ad set daily budget lead to significant CTR decrease?

Note: Target audience 100,000 vs budget $5->$100 = 4.5%->0.5% frequency ~1.0 In a small audience of 100K people the Facebook algorithm will be searching for the best and most likely people to do the action that you want (conversion, click, engagement etc). As you increase the ad budget, you are asking Facebook to show it to […]

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Is spending my Facebook ad budget in a week more effective than spending it in an entire month?

This is a great question and one that is often discussed with clients during panning and strategy sessions.  My agency works with both high level and smaller clients, so we have experience with companies who just have large budgets as well as with helping smaller clients who might be just getting started.  There are three […]

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How can I retarget visitors who clicked ads on my site using Facebook pixel?

How to retarget people who click ads on your site has been a challenge until recently!  One of my sites is a niche site that is monetized through Adsense.  A recent release of the website plugin called PixelYourSite allows you to create a custom audience of Adsense clickers as well as Amazon Affiliate Link clickers.  […]

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If someone likes your Facebook page’s post, is it socially acceptable to invite him/her to like your page?

It’s definitely socially acceptable to invite someone who likes your post to like your page. Everything Facebook does is meant to improve the user experience, so you can assume that this feature has been tested and helps. If they like one post, it’s also likely that they will like more of your content, but most […]

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a couple of years ago

My Facebook Page has 2.5m likes but I get only 50,000 views and 300 likes on my posts. Why?

Likes on pages are an interesting thing. Obviously you’ve spend some time and energy building your page to this size (as for Nov 2017 over 7M likes – well done).  The thing with pages likes is that they can be fleeting. Someone might like your page, but find new interests or change interest altogether. They […]

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