How to retarget people who click ads on your site has been a challenge until recently!
One of my sites is a niche site that is monetized through Adsense.
A recent release of the website plugin called PixelYourSite allows you to create a custom audience of Adsense clickers as well as Amazon Affiliate Link clickers.
This is advantageous for two reasons:
First is that you can retarget the clickers to get them back on your site and second you can build a lookalike audience of the clickers to do paid promotions!
If you have other types of ads on your site PixelYourSite will still allow you to create custom events based on a number of options including link clicks, css selectors, mouse over, scroll position, video time viewed to name a few.
These features are fairly new and very powerful for creating new conversion and audiences that aren’t available though the Facebook Interface yet.
SOCIAL MEDIA ADVERTISING | LEAD GENERATION
If you want help and support running your Facebook ads, you can request access to the group .
It’s a supportive community of business owners, using Facebook ads to grow and reach more people.