Facbook Tutorial Archives - Page 2 of 8 - Scott Warren - Ad Strategist

Category Archives for "Facbook Tutorial"

a few months ago

Why does increasing Facebook ad set daily budget lead to significant CTR decrease?

Note: Target audience 100,000 vs budget $5->$100 = 4.5%->0.5% frequency ~1.0 In a small audience of 100K people the Facebook algorithm will be searching for the best and most likely people to do the action that you want (conversion, click, engagement etc). As you increase the ad budget, you are asking Facebook to show it to […]

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Is spending my Facebook ad budget in a week more effective than spending it in an entire month?

This is a great question and one that is often discussed with clients during panning and strategy sessions.  My agency works with both high level and smaller clients, so we have experience with companies who just have large budgets as well as with helping smaller clients who might be just getting started.  There are three […]

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If someone likes your Facebook page’s post, is it socially acceptable to invite him/her to like your page?

It’s definitely socially acceptable to invite someone who likes your post to like your page. Everything Facebook does is meant to improve the user experience, so you can assume that this feature has been tested and helps. If they like one post, it’s also likely that they will like more of your content, but most […]

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My Facebook Page has 2.5m likes but I get only 50,000 views and 300 likes on my posts. Why?

Likes on pages are an interesting thing. Obviously you’ve spend some time and energy building your page to this size (as for Nov 2017 over 7M likes – well done).  The thing with pages likes is that they can be fleeting. Someone might like your page, but find new interests or change interest altogether. They […]

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My FB ad campaigns have suddenly stopped. How do I get them back working again?

So many things could be wrong with the account to make your ads stop, it’s really hard to say without looking directly at it.  The first thing I’d check is if you’ve reach you ad account spending limit. (learn more here) It’s possible that even though you don’t have any disapproved ads, you account is […]

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Should I create a separate Facebook page for each of my apps or a single page for all apps?

Some things to consider in deciding if you are going to create separate Facebook pages for each app. 1. Do you or your brand already have a fanbase? For example, Facebook brand has a following and people already trust them. They can release an app under their own name and it will get downloaded and […]

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What are the best platforms/apps for creating Facebook ads?

Adespresso Qwaya Needls AdFox Adstage Facebook Ad Manager Are a few that are available.  I’ve been a customer and user of Adespresso and Facebook Ad Manager, so I can only speak from experience on these. Adespresso is a great platform for automating post boosting and creating numerous variations of ads to test. For people with […]

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