Category Archives for "Facbook Tutorial"
When people are just starting to produce content for a business Facebook page one of the biggest hurdles is finding an audience to target. You have a few likes on your page but, let’s call it like it is, it’s really your mom and some friends. That’s fine but not your ideal target market. To […]Continue reading >>>
“My frequency is near or over 2. What do I do?” While frequency will play a part in the ads performance, I definitely see it as a lagging indicator. What I would be looking for is your lead cost going up. If you lead costs rises for 3 days in a row, now this is […]Continue reading >>>
Is it just me or do Budget, CPC & Audience size go 100% hand in hand. Did an experiment last week on a spend of $250/day to an audience of about 150,000. It killed it. Duplicated the campaign/ad set/ad, segmented by age and gender and upped the budget to $1,000/day. The ad and everything else […]Continue reading >>>
In one of the groups, where I offer Facebook ad advice to other Facebook advertisers, This question was asked: “Do you guys use separate ad accounts for each new client you take on or do you use one account fits all?” Here you can see my original answer, but I wanted to expand a bit […]Continue reading >>>
A REALLY NEW feature in in the Facebook Ad Manager audiences is to be able to build audiences from people who interact with your Facebook page. The ability to create audiences from video engagement has been available fora while now. Along with the ability to build audiences from people who visit your website, the options […]Continue reading >>>
One common mistake I see with people and companies who post to a Facebook page is that they constantly post only images, regardless of the outcome they want from the post. Let me explain: When you do a new page post and upload an image, it’s an image post. Image posts tent to have decent […]Continue reading >>>
In this 5 minute tutorial I walk though a tactic for local mortgage brokers to get in front of realtors and other gatekeepers. This is only one piece of a larger strategy using Facebook Ads to own a local market. They key piece of this is to leverage your effort by reaching the realtors and […]Continue reading >>>