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Category Archives for "Facebook Case Study"

Is spending my Facebook ad budget in a week more effective than spending it in an entire month?

This is a great question and one that is often discussed with clients during panning and strategy sessions.  My agency works with both high level and smaller clients, so we have experience with companies who just have large budgets as well as with helping smaller clients who might be just getting started.  There are three […]

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How can I retarget visitors who clicked ads on my site using Facebook pixel?

How to retarget people who click ads on your site has been a challenge until recently!  One of my sites is a niche site that is monetized through Adsense.  A recent release of the website plugin called PixelYourSite allows you to create a custom audience of Adsense clickers as well as Amazon Affiliate Link clickers.  […]

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If someone likes your Facebook page’s post, is it socially acceptable to invite him/her to like your page?

It’s definitely socially acceptable to invite someone who likes your post to like your page. Everything Facebook does is meant to improve the user experience, so you can assume that this feature has been tested and helps. If they like one post, it’s also likely that they will like more of your content, but most […]

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Can I send traffic from my Facebook page or FB group to my Blogger blog with AdSense? Does it violate the AdSense policy?

SOOO Many businesses are built around this specific model!  You can get super cheap traffic on Facebook and send it to your website.  You only run into issues with Adsense, when you start manipulating how people interact with your website/blog to increase click through rate on the ads. (causing accidental clicks)  Heres a link to […]

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My FB ad campaigns have suddenly stopped. How do I get them back working again?

So many things could be wrong with the account to make your ads stop, it’s really hard to say without looking directly at it.  The first thing I’d check is if you’ve reach you ad account spending limit. (learn more here) It’s possible that even though you don’t have any disapproved ads, you account is […]

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Is 6 seconds enough time for a consumer to absorb and retain information from an advertisement?

  “Every second on mobile matters. From the palm of our hands, we’re consuming and recalling more content faster than on any device ever before. According to Fors Marsh group tests, it takes only 0.25 seconds of exposure for people to recall mobile feed content at a statistically significant rate1. And in News Feed on […]

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Should I create a separate Facebook page for each of my apps or a single page for all apps?

Some things to consider in deciding if you are going to create separate Facebook pages for each app. 1. Do you or your brand already have a fanbase? For example, Facebook brand has a following and people already trust them. They can release an app under their own name and it will get downloaded and […]

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