Category Archives for "Facebook Case Study"
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This is a great question and one that is often discussed with clients during panning and strategy sessions. My agency works with both high level and smaller clients, so we have experience with companies who just have large budgets as well as with helping smaller clients who might be just getting started. There are three […]Continue reading >>>
How to retarget people who click ads on your site has been a challenge until recently! One of my sites is a niche site that is monetized through Adsense. A recent release of the website plugin called PixelYourSite allows you to create a custom audience of Adsense clickers as well as Amazon Affiliate Link clickers. […]Continue reading >>>
It’s definitely socially acceptable to invite someone who likes your post to like your page. Everything Facebook does is meant to improve the user experience, so you can assume that this feature has been tested and helps. If they like one post, it’s also likely that they will like more of your content, but most […]Continue reading >>>
Facebook says 20. From experience, I’ve launched campaigns with retargeting components and seen single impressions in the retarget audience very soon after starting both campaigns. I can’t say for sure that there were less than 20 in the audience to retarget, but it sure looked like it. When you build the audience, you will see […]Continue reading >>>
SOOO Many businesses are built around this specific model! You can get super cheap traffic on Facebook and send it to your website. You only run into issues with Adsense, when you start manipulating how people interact with your website/blog to increase click through rate on the ads. (causing accidental clicks) Heres a link to […]Continue reading >>>
So many things could be wrong with the account to make your ads stop, it’s really hard to say without looking directly at it. The first thing I’d check is if you’ve reach you ad account spending limit. (learn more here) It’s possible that even though you don’t have any disapproved ads, you account is […]Continue reading >>>
“Every second on mobile matters. From the palm of our hands, we’re consuming and recalling more content faster than on any device ever before. According to Fors Marsh group tests, it takes only 0.25 seconds of exposure for people to recall mobile feed content at a statistically significant rate1. And in News Feed on […]Continue reading >>>
Some things to consider in deciding if you are going to create separate Facebook pages for each app. 1. Do you or your brand already have a fanbase? For example, Facebook brand has a following and people already trust them. They can release an app under their own name and it will get downloaded and […]Continue reading >>>
There are a few simple tools I use to make short videos for Facebook Ads. First I use the Slideshow creator inside of the Facebook Ad Manager. It’s really simple to create a video using just some images you already have. You can include a text overlay and call to action. This is a great […]Continue reading >>>
The only way currently available for a Facebook Page to post in Facebook groups is for the page and group to be linked by the admins. in the screens shot below you can see my business/fanpage along with the “groups” tab. As the owner of the Adscience.Group, I’ve linked the page and group together. When […]Continue reading >>>