Category Archives for "Optimization"
Automated Facebook Ad Promotion. Let A.I. Find Your Ideal Audience.
I’ll be up front to say that I love using Facebook Lead Ads. So Pros: They are super simple to set up. They are very customizable. Testing new concepts and offers is FAST. You don’t have to even build a landing page. Depending on the “quality”/cost of lead I want, I will add more questions. […]Continue reading >>>
Is there a way to get (or at least optimize) Facebook ads so that I get more website clicks? You can google many answers and see that most people will tell you to have good imagery and use a great call to actions. Both are true. You will see people tell you to test multiple […]Continue reading >>>
Promoting an online digital course can be a major obstacle or your golden ticket. You’ve put all the work into creating a great training event or series of trainings that you KNOW specific people will benefit from. Now, how do you find them? This is how most people market courses — they decide to […]Continue reading >>>
Using the Post ID to create multiple ads and maintain social proof. Most people just duplicate ads and fail to realize that each duplication is a new ad. Using one post ID builds reactions, comments and shares on one post. You can use this tactic across campaigns. So you can run a conversion campaign with the goal […]Continue reading >>>
“Increase my Facebook Page reach” is as simple as being more engaging and producing better content. “simple” You get rewarded with more reach by being both engaging for your audience and for doing things that fit with Facebook goals. Specifically on Facebook, Live video tends to get more reach than other types of content. You […]Continue reading >>>
What does “effective” mean to you? Understanding what you mean by effective is the only way to quantify if the Facebook ads are working. Generally though, Facebook ads are a great way to drive traffic to a blog, gain followers and build and email list to promote too. Building an audience to advertise to with […]Continue reading >>>
How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options? “Results” You have to define the results you want before anyone can assess what to use to get the right people to you site. Also, what does “spent […]Continue reading >>>
Note: Target audience 100,000 vs budget $5->$100 = 4.5%->0.5% frequency ~1.0 In a small audience of 100K people the Facebook algorithm will be searching for the best and most likely people to do the action that you want (conversion, click, engagement etc). As you increase the ad budget, you are asking Facebook to show it to […]Continue reading >>>
How to retarget people who click ads on your site has been a challenge until recently! One of my sites is a niche site that is monetized through Adsense. A recent release of the website plugin called PixelYourSite allows you to create a custom audience of Adsense clickers as well as Amazon Affiliate Link clickers. […]Continue reading >>>
I’m going to go against the grain and say that the text is more important to measurable outcomes for a lot of marketers. (this doesn’t apply to Ecomm). I’ll start with the image – The image can definitely increase click through rate and attention and change the statistics for an ad. So at an ad […]Continue reading >>>