Optimization Archives - Scott Warren - Ad Strategist

Category Archives for "Optimization"

How do I increase my Facebook Page reach nowadays (in 2018)?

“Increase my Facebook Page reach” is as simple as being more engaging and producing better content. “simple”  You get rewarded with more reach by being both engaging for your audience and for doing things that fit with Facebook goals.  Specifically on Facebook, Live video tends to get more reach than other types of content. You […]

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Is promoting your blog using Facebook paid ads effective?

What does “effective” mean to you?  Understanding what you mean by effective is the only way to quantify if the Facebook ads are working.  Generally though, Facebook ads are a great way to drive traffic to a blog, gain followers and build and email list to promote too.  Building an audience to advertise to with […]

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How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options?

How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options?   “Results” You have to define the results you want before anyone can assess what to use to get the right people to you site.  Also, what does “spent […]

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How can I retarget visitors who clicked ads on my site using Facebook pixel?

How to retarget people who click ads on your site has been a challenge until recently!  One of my sites is a niche site that is monetized through Adsense.  A recent release of the website plugin called PixelYourSite allows you to create a custom audience of Adsense clickers as well as Amazon Affiliate Link clickers.  […]

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Can I send traffic from my Facebook page or FB group to my Blogger blog with AdSense? Does it violate the AdSense policy?

SOOO Many businesses are built around this specific model!  You can get super cheap traffic on Facebook and send it to your website.  You only run into issues with Adsense, when you start manipulating how people interact with your website/blog to increase click through rate on the ads. (causing accidental clicks)  Heres a link to […]

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My FB ad campaigns have suddenly stopped. How do I get them back working again?

So many things could be wrong with the account to make your ads stop, it’s really hard to say without looking directly at it.  The first thing I’d check is if you’ve reach you ad account spending limit. (learn more here) It’s possible that even though you don’t have any disapproved ads, you account is […]

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