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Category Archives for "Optimization"

How do I increase my Facebook Page reach nowadays (in 2018)?

“Increase my Facebook Page reach” is as simple as being more engaging and producing better content. “simple”  You get rewarded with more reach by being both engaging for your audience and for doing things that fit with Facebook goals.  Specifically on Facebook, Live video tends to get more reach than other types of content. You […]

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Is promoting your blog using Facebook paid ads effective?

What does “effective” mean to you?  Understanding what you mean by effective is the only way to quantify if the Facebook ads are working.  Generally though, Facebook ads are a great way to drive traffic to a blog, gain followers and build and email list to promote too.  Building an audience to advertise to with […]

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a few months ago

How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options?

How can I get relevant user traffic to my website? I have spent big on social media with no results. What are the other productive options?   “Results” You have to define the results you want before anyone can assess what to use to get the right people to you site.  Also, what does “spent […]

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a few months ago

Why does increasing Facebook ad set daily budget lead to significant CTR decrease?

Note: Target audience 100,000 vs budget $5->$100 = 4.5%->0.5% frequency ~1.0 In a small audience of 100K people the Facebook algorithm will be searching for the best and most likely people to do the action that you want (conversion, click, engagement etc). As you increase the ad budget, you are asking Facebook to show it to […]

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How can I retarget visitors who clicked ads on my site using Facebook pixel?

How to retarget people who click ads on your site has been a challenge until recently!  One of my sites is a niche site that is monetized through Adsense.  A recent release of the website plugin called PixelYourSite allows you to create a custom audience of Adsense clickers as well as Amazon Affiliate Link clickers.  […]

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