Category Archives for "Optimization"
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I see a few ways to accomplish this: First is to target people based on their relationship status. Depending on your market, some of the above variables might work for you. This is people who are in a relationship. I’m sure you will cross this targeting with some other interests or demographic data to narrow […]Continue reading >>>
https://www.facebook.com/search/groups/?q=marketing Using Facebook’s own search bar will provide a good list of results for groups related to marketing. You can really do this with any subject. You can ask to join directly from the search results. You can see how many members they have in each group as well as a summary of the group.Continue reading >>>
Most definitely YES! Even with limited reach Facebook is still a great platform to use for advertising and testing products and services that you do or might offer in the future. The important part of advertising for free is to use organic reach build a base of followers who are highly engaged with your brand. […]Continue reading >>>
From experience running ads for clients across industries, I see about 1% of targeted Facebook users clicking ads. If an ad is clicked less than than, I turn it off (typically). Using this as a base, I’ll extrapolate USA clicks data. USA Targeting: Base on the above screenshot from one of my Facebook Ad accounts […]Continue reading >>>
Facebook Official Answer The official position base don Facebook terms of service is that you can not sell a page. It’s not “illegal” just against their platform rules. I have no idea what the repercussions are if you do sell a page or how they would know. I did a quick search of Google and […]Continue reading >>>
YES! Definitely! While “like” campaigns are out of style, having likes on your page gives you some organic audience if they are interacting with your posts. You already know these people are interested in whatever you are posting about, so they are likely to be interested in further posts too. There is the Chrome plugin […]Continue reading >>>
This is a common question and it has a few parts. 1. CPC – Facebook charges by impression unless you specifically request to be charged by click. Even if you optimize for clicks, this is not asking to pay for clicks. You will still pay for impressions. If you really want to pay for clicks […]Continue reading >>>
1. No. To begin with a page with 1000 likes really means nothing today where established pages have 5 plus million likes. For example Shakira (the singer) has 105 Million likes. Think of your initial likes as ideal customers. The people who like your page will be the first to see new content. If they […]Continue reading >>>
How long does it take to break even on a Facebook ad campaign. How long does it take to double your Return on Ad Spend (ROAS) using a Facebook Ad campaign? Let me start with the obvious answer: It depends! So many variables come into play in the success of an advertising campaign that it […]Continue reading >>>
In general when you have clicks on the ad and they don’t match the landing page visit, there is likely a loss of interest as the page loads. There will always be a discrepancy in data from different sources, including Facebook, Google analytics and other tracking. The key is to understand that the default settings […]Continue reading >>>