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Category Archives for "Optimization"

a couple of years ago

What is a good minimum daily budget for Facebook Lead Ads to obtain good results? Is $15 good, or too much or too little?

What is a good minimum daily budget for Facebook Lead Ads to obtain good results? Is $15 good, or too much or too little?

What is a good minimum budget for starting with Facebook Lead Ads? Facebook Lead ads are a newer and really efficient way of building an email list without requiring a landing page.  In my recent experience with running Lead Ads on Facebook for clients as well as my own projects,  I find that the cost […]

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a couple of years ago

How do big holidays affect ad costs?

How do big holidays affect Facebook ad costs? I don’t work for Facebook, so all I have is my experience and what I’ve seen over that last few years while running ads for myself and clients. I’ve noticed a shift on days where social norms take people out of their normal routine. So what does […]

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a couple of years ago

Why Would You Use Reach Or Impressions Rather Than Clicks Or Conversions In An Ad Campaign.

Why is paying for Facebook advertising by exposure, rather than clicks, not a ripoff? That is a great question and for most small advertisers it makes little sense. For my own clients at The Exfil Project Marketing Agency, I advise exposure type ads sparingly.  For the average small business either online or off, you are trying to […]

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a couple of years ago

Start With Mobile Optimization In 2017

  I keep hearing “mobile first”, and even Google has made being mobile first a ranking factor for it’s search results. I think we are not really there yet. WHAT? So many marketers and businesses use landing page software, like Clickfunnels (which I really like), Leadpages, Unbounce, Instapage or any or the others that are […]

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