Category Archives for "Optimization"
The cheap Facebook ad hack that works amazing, has been around for years and NO one uses it! ⭐ Using the “offer” ad for retargeting ⭐ The offer ad goes back years. It’s something that has been available form Facebook for, well, I don’t know how long. The offer is available at the asset level for traffic […]Continue reading >>>
How do I scale a profitable adset in Facebook Ads? The honest truth is that you probably can’t expect your cost per action to stay the same as you raise your adspend. You can raise your adspend and keep your Cost Per Action under a certain amount, but this might limit how much you can […]Continue reading >>>
How do big holidays affect Facebook ad costs? I don’t work for Facebook, so all I have is my experience and what I’ve seen over that last few years while running ads for myself and clients. I’ve noticed a shift on days where social norms take people out of their normal routine. So what does […]Continue reading >>>
“On Facebook ads, what if I didn’t run my ads using interest. Will it affect anything?” Not adding interests to targeting doesn’t affect how the ad run, but it will affect how well your ad performs, especially early in the campaign. The interest (and demographic) data help Facebook show the ads to the correct audience sooner. […]Continue reading >>>
Why is paying for Facebook advertising by exposure, rather than clicks, not a ripoff? That is a great question and for most small advertisers it makes little sense. For my own clients at The Exfil Project Marketing Agency, I advise exposure type ads sparingly. For the average small business either online or off, you are trying to […]Continue reading >>>
I’ve been using Lead Ads for myself and clients because in a lot of cases they are just better. They are simple to set up, easy to use and you bypass all the issues that come with dealing with landing page software! For example, one client’s lead cost went from $1.50 per lead when sending […]Continue reading >>>
I keep hearing “mobile first”, and even Google has made being mobile first a ranking factor for it’s search results. I think we are not really there yet. WHAT? So many marketers and businesses use landing page software, like Clickfunnels (which I really like), Leadpages, Unbounce, Instapage or any or the others that are […]Continue reading >>>