What are some Facebook marketing tactics that not many people know but work powerfully? - Scott Warren - Ad Strategist

What are some Facebook marketing tactics that not many people know but work powerfully?

Using the Post ID to create multiple ads and maintain social proof.

Most people just duplicate ads and fail to realize that each duplication is a new ad.

Using one post ID builds reactions, comments and shares on one post.

You can use this tactic across campaigns.

So you can run a conversion campaign with the goal of getting sales/leads etc. 
Plus use the same post ID in an engagement campaign to continue to gain social proof.