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Should I do paid advertising on Facebook?

Should I do paid advertising on Facebook? Why or why not? If you are running a business it's most likely that you can benefit from running paid advertising on Facebook. You can generate leads for your email list. You can generate visitors to your valuable content. You can create an audience of people who are likely to engage with your offer. You can send people direct [...]

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Is there a way to get (or at least optimize) Facebook ads so that I get more website clicks?

Is there a way to get (or at least optimize) Facebook ads so that I get more website clicks? You can google many answers and see that most people will tell you to have good imagery and use a great call to actions. Both are true.  You will see people tell you to test multiple placements and types of ads. All true.  I'll share some specific strategies I've used running a [...]

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What is the best way to promote my online course?

Promoting an online digital course can be a major obstacle or your golden ticket. You've put all the work into creating a great training event or series of trainings that you KNOW specific people will benefit from. Now, how do you find them?   This is how most people market courses -- they decide to build a course, spend the time on the training and packaging and [...]

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What are some Facebook marketing tactics that not many people know but work powerfully?

Using the Post ID to create multiple ads and maintain social proof. Most people just duplicate ads and fail to realize that each duplication is a new ad. Using one post ID builds reactions, comments and shares on one post. You can use this tactic across campaigns. So you can run a conversion campaign with the goal of getting sales/leads etc.  Plus use the same post ID i [...]

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Should I do paid advertising on Facebook?

Should I do paid advertising on Facebook? Why or why not? If you are running a business it's most likely that you can benefit from running paid advertising on Facebook. You can generate leads for your email list. You can generate visitors to your valuable content. You can create an audience of people who are likely to engage with your offer. You can send people direct [...]

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Avoid This Common Posting Mistake: Image Post VS Link Post With Image

One common mistake I see with people and companies who post to a Facebook page is that they constantly post only images, regardless of the outcome they want from the post. Let me explain: When you do a new page post and upload an image, it's an image post. Image posts tent to have decent organic reach, so it looks like a great thing to do. In some cases image reach is exact [...]

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Create An Audience of People who Engage With Your Facebook Page

A REALLY NEW feature in in the Facebook Ad Manager audiences is to be able to build audiences from people who interact with your Facebook page.  The ability to create audiences from video engagement has been available fora while now. Along with the ability to build audiences from people who visit your website, the options are really interesting.  I'm currently using a [...]

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