How do Facebook advertising agencies report spending on their clients without giving them access to important account data or targeting strategies?
I’ve discussed this a number of times with newer advertisers and they are surprised to learn
that I am so open with my agency clients.
I believe that my Agency and Client relationship should start with trust and
work ASSUMING that we trust each other.
“What if you get the ads and account all set up and then the client fires you to run it themselves?”
My answer is that I’m happy to be rid of an untrusting and backstabbing client that doesn’t understand the value a great agency brings to the table.
To be more direct with the question at hand;
I share any and all data and strategy with my clients.
I consider my agency a partner in the business which has hired us.
There are different outlooks, but I like having client involvement.
The next reality of it is that even with my ads and my targeting a client is
unlikely to get the same results over time as they will working with us.
Facebook changes too quickly and the algorithm is fluid. What’s working today,
may not be working next month.
While the principles remain constant (right offer to the right people),
there are subtleties to running that ads that make it difficult to just replicate.
I discuss strategy with clients as Facebook ads is only one piece of a successful business.
I want to know what else is going on and how it will effect the ads we run, as well as how
The ads will affect other parts of a larger strategy.
On a monthly basis I (or my team) provide a detailed document including numbers, descriptions and interpretations of results.
We also include what’s coming next and usually the reasoning behind it.
There isn’t such thing as “giving too much away”.
The clients I choose to work with that hire my agency and I, do so not only because they want an expert but also because their time is more valuable being used elsewhere.