If you are looking to target just parents its pretty simple. There are also more advanced and specific targeting options to help you narrow down the exact parenting persona you are looking for. Here are a few options and where to find them.
1. Targeting is:
Demographics> Parents> Parents (all)
(Keep in mind this is anybody who is a parent)
2. Next is targeting parents with children of certain ages:
3. If you are selling something that could be a gift for new parents you have an option to target people in the household.
Demographics>Home>Household Composition>New Parents
4. Another way to approach this is to look at “types” of Moms. (yes, types)
There is a long list of mom types including Trendy, Big City, Soccer and a few others.
Demographics>Parents>moms>(Choose a type)
5. One more way to target parents is to go after behaviors. This isn’t parents specifically, but it’s a behavior that might interest you if your product is for kids or babies.
Behaviors>Purchase behavior>Kid’s Products>Kids Toys (or baby products)