How did i spend $X.XX when i did cpc and no one has clicked? I'm trying to get this sale in front of everyone... should i go the boost post way? - Scott Warren - Ad Strategist

How did i spend $X.XX when i did cpc and no one has clicked? I’m trying to get this sale in front of everyone… should i go the boost post way?

This is a common question and it has a few parts.

1. CPC – Facebook charges by impression unless you specifically request to be charged by click.
Even if you optimize for clicks, this is not asking to pay for clicks. You will still pay for impressions.
If you really want to pay for clicks you have to choose a

Traffic campaign.
Optimize for link clicks
Check the “more options” link
and choose link clicks.

Most likely this is why you are being charged for CPM. Check your settings.