What is a good minimum daily budget for Facebook Lead Ads to obtain good results? Is $15 good, or too much or too little? - Scott Warren - Ad Strategist

What is a good minimum daily budget for Facebook Lead Ads to obtain good results? Is $15 good, or too much or too little?

What is a good minimum daily budget for Facebook Lead Ads to obtain good results? Is $15 good, or too much or too little?

What is a good minimum budget for starting with Facebook Lead Ads?

Facebook Lead ads are a newer and really efficient way of building an email list without requiring a landing page. 

In my recent experience with running Lead Ads on Facebook for clients as well as my own projects,  I find that the cost per lead falls by half or more of using a standard landing page. This may be because the process happens so quickly, it’s instant so the visitor doesn’t have to wait for the landing page to load or maybe the process is just simpler. Either way it works well. 

The amount you end up paying will largely depend on what niche and audience you are going after. For example I own a site that is about teaching science to kids (we homeschool ours) and I use lead ads to build the email list and Facebook group. These Lead Ads leads cost less than $0.50 on most days. 
Compare this to leads in the realty market where $25-$75 isn’t uncommon for a qualified local lead. 

In general your $15 budget is enough to get started and you may find that it’s plenty for what you need.

As with any type of ad, testing for imagery and copy will affect your cost per lead.

Another key thing to consider is the amount of information you request.  Typically, the more information you request, the more a lead will cost, but it also typically increases the quality of the lead because it requires more commitment and work on the part of the submitter. 

A nice feature of lead ads is the ability to create an audience of people who take action on your ad. Once you have around 100 people through as leads, creating and testing a lookalike audience could again lower your ad cost.